Yes, it is.
But, not one of the top priorities, if you go by HubSpot’s ‘State of Inbound’ 2015 report.
This key takeaway emerged from a survey of over 3,957 marketing and sales professionals from all over the world. 65% of these respondents had a mandate for B2B lead generation.
This finding is a little surprising because in our experience, we have found that a significant of our B2B lead generation prospects talk about lead costs, all the time.Read More