Does your B2B marketing involve the use of data service providers?
How has it worked out? Do you get enough bang for the buck?
The SalesInside Inc. analyst team recently studied actual data from known data vendors like InsideView, Lead411, Data.com and ZoomInfo.
The results were surprising, to say the least. It called out the problem that some of the data vendors were, inadvertently, accentuating.
The statistic of 'Average Contacts per Company'. It varies from a low of 0.12 to a high of 0.77, excluding 2.02 contacts per company for the retail sector.
These statistics suggest that vendors don't even provide 1 contact/company on an average. The importance of data coverage has been completely ignored. (Refer - Unarmed in the Marketing Battlefield? )
We have published all these interesting statistics in a visually appealing infographic for your quick consumption. This infographic brings out the key message of data coverage, vividly.