Companies with extremely strong omnichannel customer engagement, retain on an average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. - Aberdeen Group
Customers have moved to multiple channels for various needs, making it very difficult for marketers to attract them and have to prepare omni channel marketing strategies. Whether they are on desktop, mobile, in-store or talking to someone on your team. Your omni-channel marketing execution makes your brand memorable or it gets lost in the noise.
A report by emarketer suggests that there will be around 31 million mobile internet users, 10 million laptop internet users and 227 million dual internet users in the United States by the end of 2016.
As a marketer, how can you meet your customers’ expectations while the number of platforms and channels they communicate on multiply so quickly?
You need to have the right tools which will act as additional hands and empower your marketing efforts.