Is lead cost a priority in B2B lead generation?

Posted by Arvind Sehtia on Feb 8, 2016 5:18:44 AM

Yes, it is.

But, not one of the top priorities, if you go by HubSpot’s ‘State of Inbound’ 2015 report.

This key takeaway emerged from a survey of over 3,957 marketing and sales professionals from all over the world. 65% of these respondents had a mandate for B2B lead generation.

This finding is a little surprising because in our experience, we have found that a significant of our B2B lead generation prospects talk about lead costs, all the time.

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Topics: B2B lead generation

Sharepoint User List Declined Interestingly (Organically)

Posted by Arvind Sehtia on Jan 28, 2016 11:53:31 PM

Microsoft Sharepoint user list keeps growing. The growing sharpoint user list offers huge prospect base to Microsoft partners, developers and other businesses helping sharepoint community.

Microsoft will continue to enhance the core offering in the on-premise edition. It will also continue to develop SharePoint Online and the momentum is increasing for Sharepoint 2016 release. 

For those who don't know, Sharepoint is a product of Microsoft and is used by over a quarter of Fortune 500 companies globally. It is not a software but actually a bundle of servers helping employees spread over various regions to work with the same co-ordination and agility as working under the same roof.

Who wouldn't want to prospect the Sharepoint Users?

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Topics: Technology Users or Install base Lists

Reach Companies That Use ERP Systems | Grow Your Revenue

Posted by Somesh Arora on Dec 8, 2015 8:30:00 AM

For tech-savvy B2B enterprises, companies that use ERP systems present unique opportunities. Enterprise resource planning is a comprehensive approach to optimizing business operations via software that manages and automates back office functions. ERP can help brands save thousands of hours on tasks related to HR, technology, and services.

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Topics: Technology Users or Install base Lists

B2B Email Lists: A Cost Effective Approach for Lead Generation!

Posted by Puneet Chadha on Dec 3, 2015 8:30:00 AM

B2B lead generation is becoming ever-more complex and challenging. Busy executives find themselves with less time to research their purchasing decisions. B2B enterprises that want to cut through the clutter need to connect with their prospects at the very moment they identify an unfilled need – before they even launch their research process.

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Topics: Email Marketing Leads

Data Hygiene Services: Eliminate Wasteful Marketing

Posted by Somesh Arora on Dec 1, 2015 8:30:00 AM

Marketing campaign planning is a very exciting time for marketing teams. The thought of new email, telemarketing and direct mail campaigns holds the promise of generating new leads that can translate into new business.

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Topics: B2B Data cleansing & Hygiene

Data Enrichment - What Can Be Enriched?

Posted by Puneet Chadha on Nov 23, 2015 8:30:00 AM

Haste is a natural byproduct of any professional's life, but when it comes to the quality of your business-to-business database, it pays to put on the brakes.

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Topics: data enrichment services

Telemarketing List Brokers: Is it a Good Option for B2B

Posted by Puneet Chadha on Nov 19, 2015 8:30:00 AM

In general list brokers can be more useful for b2c or a consumer lists. A consumer list can be traded as a commodity simply because the data characteristics are as standard as any commodity.

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Topics: Telemarketing Leads

Reach Companies That Use Oracle Applications | Updated List

Posted by Puneet Chadha on Nov 18, 2015 8:30:00 AM

A company’s decisions about its information infrastructure have far-reaching implications for every service and product it offers. They also determine, in turn, what technical insights can help that company achieve its goals. B2B firms with Oracle expertise can forge lucrative and lasting agreements if they know how to respond to potential clients’ needs.

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Topics: Technology Users or Install base Lists

Updated List - Market to Companies That Use Salesforce

Posted by Somesh Arora on Nov 17, 2015 8:30:00 AM

Companies all around the world use Salesforce CRM, from small and mid-sized firms to Fortune 500 enterprises. According to the company’s own research, brands using Salesforce software tend to have marketing automation, sales, and impeccable customer service as their key strengths. Although Salesforce CRM is used across multiple industries and countries, there’s enough commonality between companies that use Salesforce and the customer base creates huge revenue opportunities if targeted correctly.

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Topics: Technology Users or Install base Lists

Data Enrichment - Breathing Life In your B2B Database

Posted by Somesh Arora on Nov 12, 2015 8:30:00 AM

Whether you shop for groceries or strictly consume what is stored in your refrigerator, many of your choices are probably guided by “use by” dates. Pop open a jug of milk or a tub of sour cream and if it looks or smells “funny,” you're likely to check the “use by” date to decide whether the product is safe to consume.

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Topics: data enrichment services

The Sales Insider Blog

The Sales Inside Inc blog is focused on impact B2B contact databases on lead generation and revenue growth. We cover best practices and insights on all aspects of databases including list building, list acquisition, data verification & cleansing, contact discovery, data enrichment etc. Please subscribe to our blog to stay abreast of industry news, trends and inside tips on these topics.