When it comes to building a successful content marketing strategy, knowing your target customer is paramount.
So once you’ve established who your avatar is, what’s the next step?
Providing entertaining, educational, easily consumable content or information that your audience is interested in.
This will inevitably build awareness around your products and services. It will also position you in a place of expertise in your industry. Thus, having a content marketing strategy which feeds your overall B2B Marketing is very important.
Don't have one? Let's take a look at some ways of building one.Read More