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Leverage Lost Deals into Sales Opportunities with B2B Data

Deals are lost for many reasons, not the right fit being one of the prominent.

As a good sales professional you can turn the rest of the lost opportunities into a YES.

How to do it?

Influencers can get you a 100 ways of doing it, but my sole focus will be on leveraging B2B Data and Market Intelligence. As a result, you’ll be able to improve the quality of your data, and stay in touch with leads you might otherwise have overlooked.

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Interesting B2B Marketing Stats from HubSpot's State of Inbound 2016

 

HubSpot's latest report on Inbound uses charts and graphs to detail the success and areas for improvement in different inbound and outbound marketing environments.

The State of Inbound 2016 has made one thing very clear - Marketing is evolving, be it Inbound or Outbound.

With 127 pages of fascinating marketing statistics, it’s easy to get lost exploring this year’s State of Inbound report.

Let's take a look at stats concerning B2B Marketers the most.  

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Hollow Install Base Marketing

As a marketer, are you into Install Base Marketing?

B2B marketers approach us almost every day for Install Base related services. Only a few are able to leverage the power of install base. In most cases, B2B marketers are just satisfied procuring a list. Is that enough? Definitely not, in today's times. The same marketers also target the list constituents with sales oriented messages, thus making the approach hollow.

Let us go strike some pointers.

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Marketing Trends are changing, will Marketers too - 6 Points to Note

Is change the real challenge for marketing? Or is it the pace of change?

As a practicing marketer, I reckon your response would vary with the degree of your experience. 

 The Economist's research unit - EIU - teamed up with Marketo to document this transient situation confronting marketers. 

The Rise of the Marketer : Engagement, Experience and Revenue is an Economist Intelligence Unit report, sponsored by Marketo. It includes a survey of 478 CMOs and Senior Marketing Executives from all over the world.

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Unlock the True Potential of your B2B Lead Generation Strategy

During my B2B marketing consulting assignments, the first thing I make marketers do is ask the right kind of questions.

It's very important to question your B2B lead generation strategy. A B2B marketer should not try to create awareness and interest based only on the merits of his products or services.

Considering how your prospect might perceive the product or service from their own value set is a very important factor. 

Let's take a look at some of the questions which your B2B lead generation strategy should clearly answer.

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