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B2B Lead Generation Trends for 2017 you need to act on

2017 has just started, many companies have already started seeking new strategies and methods to optimize their B2B lead generation efforts.

While there are some known methods that always work, companies should look towards the methods of future to get an edge over competitors.

Let's take a look at the 3 most important B2B Lead Generation Trends of 2017.

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B2B Lead Generation Tips to Boost your Business in 2017

B2B marketing has always been very interesting, simply because it involves meeting the needs of more than one business at a time, and to achieve that, you have to make that extra effort of maintaining a great personal relationship with all of them.

Marketers are always doing great to create brand awareness, but at the end of the day, it all comes down to just one thing, B2B Lead Generation.

Here, are a few Lead Generation tips, which as a B2B marketer, you should focus on.

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Leverage Lost Deals into Sales Opportunities with B2B Data

Deals are lost for many reasons, not the right fit being one of the prominent.

As a good sales professional you can turn the rest of the lost opportunities into a YES.

How to do it?

Influencers can get you a 100 ways of doing it, but my sole focus will be on leveraging B2B Data and Market Intelligence. As a result, you’ll be able to improve the quality of your data, and stay in touch with leads you might otherwise have overlooked.

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Interesting B2B Marketing Stats from HubSpot's State of Inbound 2016

 

HubSpot's latest report on Inbound uses charts and graphs to detail the success and areas for improvement in different inbound and outbound marketing environments.

The State of Inbound 2016 has made one thing very clear - Marketing is evolving, be it Inbound or Outbound.

With 127 pages of fascinating marketing statistics, it’s easy to get lost exploring this year’s State of Inbound report.

Let's take a look at stats concerning B2B Marketers the most.  

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Hollow Install Base Marketing

As a marketer, are you into Install Base Marketing?

B2B marketers approach us almost every day for Install Base related services. Only a few are able to leverage the power of install base. In most cases, B2B marketers are just satisfied procuring a list. Is that enough? Definitely not, in today's times. The same marketers also target the list constituents with sales oriented messages, thus making the approach hollow.

Let us go strike some pointers.

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