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Email Marketing Budgets Continue to Grow

We've been doing a lot of talking about email marketing over the last couple of months, and it's not just because we think it's a great way to reach prospects and generate leads. We've seen, among our own clients, an upswing in the amount of time, money, and energy being funneled into email marketing and building email marketing lists, and while we have seen that marketing has been trending toward email marketing, it is nice to see a recent survey from MakretingSherpa confirm our observations.

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If Data Cleansing was an Olympic sport...

USA wins Gold in 400 Meter IM

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How to Build an Email List: 4 Quick Tips for Building A Great List

One of the most commonly asked questions in our industry is, "How do you build an email list?" Knowing how to build email lists often makes the difference between a successful email marketing campaign and a flop, and email marketers are always looking to improve. The good news is that there are a lot of options for filling out an email marketing list, or even for building one from scratch.

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What Mergers Mean for B2B Email Marketing and Database Cleaning

We've talked about the havoc layoffs can wreck on  your B2B Marketing Database, the 27,000 instantly bad contacts if you market to HP for example, but what about mergers? It's easy to see how layoffs translate into bad contacts, if your contact doesn't work for the company anymore you're wasting your time trying to email them with a new offer, but mergers can be murkier.

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Data Hygiene: How Much Is Bad Sales Leads Data Costing You?

We've talked about the importance of data hygiene in a lot of blog posts, and we don't intend to stop, because even the best marketing database in the world is only as good as the data maintenance policy behind it. Data maintenance is so important that we've created a free download explaining the reasons why cleansing your data is important and an outline of how to go about getting your database into shape.

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By Arvind Sehtia

Beam Me Up...Some Clean Data cleansing White Paper

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Content is King! How to Get Your Email Read

This is a guest post from Todd Hockenberry of Top Line Results, an Orlando inbound marketing consulting firm.

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Business Contact Discovery: Role Based vs. Title Based

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Four Tips for Increasing B2B Email Marketing Click Through Rates

We all know that email marketing is a cost effective way of marketing.  Industry trends show that, on average, click rates vary between 2% and 10% and, while these numbers may not seem huge, they actually are pretty significant.

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Six Criteria for Ordering a Great B2B Marketing List

A lot of mistrust exists between customers and list vendors when it comes to buying a marketing list for lead generation campaigns. The most common grievance I hear is about bad data being supplied by list vendors or brokers. Bad data is generally defined as inaccurate contact information like job title, phone number, mailing address, or email address.

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How to Choose the Best B2B Marketing List Vendor

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