List Buying: 11 tips for buying the most effective business lists

Proponents of inbound marketing have been advocating since beginning how list buying is bad for business. List providers argue to the contrary that, purchasing a list can be one of the fastest and economical ways of generating new leads for your business. I came across a recent blog by Brian Caroll on B2B round table that beautifully sums up this perpetual debate. List buying makes a great sense if marketers know how to buy the lists. Brian's article is one of the most objective and comprehensive article I have ever found on this subject.

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