The MarketingSherpa B2B Marketing Benchmark Report is always an excellent source of marketing data and commentary, but there is one chart from the 2012 report that caught my attention.
The MarketingSherpa B2B Marketing Benchmark Report is always an excellent source of marketing data and commentary, but there is one chart from the 2012 report that caught my attention.
We create a lot of business contacts lists, and I've noticed a number of clients asking about de-duplication. A number of our clients have been, understandably, concerned about contact information showing up on their business contacts list that they already had in their in-house database. At Sales Inside we offer a solution to this problem.
Ever increasing marketing and sales objectives make a fully functioning B2B database a must for marketers. However, building a B2B marketing list in-house and from scratch can present some pretty daunting challenges.
B to B Magazine recently reported some shocking Jordan, Edmiston Group findings that we wanted to share with you:
