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By Puneet Chadha

Where are all the PeopleSoft customers? In Our Install Base List!

Year after year our install base lists are consistently some of our most popular, and none more so than our PeopleSoft customer list. Acquired by Oracle in 2005, PeopleSoft provided a number of software solutions including customer relationship management (CRM), enterprise performance management (EPM), supply chain management (SCM), as well as many other software solutions targeted at large corporations, governments, and organizations. Based in California, PeopleSoft had a global market of devoted users that continued to be cultivated even after it was acquired by Oracle.

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Building Better Business Contact Lists for Personalization

A recent Marketing Sherpa case study, "Email Marketing: Weekly newsletter sees 400% lift in reactivation of inactive subscribers with personalization" by Courtney Eckerle emphasized the importance of personalization in a marketing campaign.

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