Most B2B businesses immediately think of email marketing when it comes to using their B2B marketing list.
What most don't consider is the major impact of direct mail and how it can open doors email simply can't.
You don't need to reinvent the wheel to make direct mail campaigns effective. The most successful strategies are actually old school mail strategies that have worked for years.
Send A Catalog
A lead is more interested in what you have to offer them than anything else. No matter how great your customer service or other perks might be, the initial interest is in what products or services you have to offer. A catalog is a highly effective technique as it gives the prospect time to review your products on their terms. They don't have to wait or feel pressured to only buy specific products.