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Cold Calling is Dead: Learn How to Do Warm Calls

For decades, the image of the salesman working the phone hundreds of times a day trying to drum up new leads has been an established part of our business culture specially in B2B context. However, in the wake of new technology developments and changing prospect behavior, many people in the industry have begun to suggest that cold calling has become a relic from a bygone era. In this post, we'll examine the status of cold calling, and look at how warm calls can offer a higher rate of success.

Is Cold Calling Really Dead?

It seems like, cold calling is dead, but it's not so cut and dry as people make it out to be. Outbound sales isn't going away at all, as some have suggested. What's going away is the old-fashioned "spray and pray" technique, where salespeople try to make contact with as many prospects as possible, on the off chance that two or three of them might be interested in what they have to offer.

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Manual vs Automatic Data Cleansing Services: Which One is Right for Your Business

For any data-driven sales or marketing campaign, the importance of conducting regular data cleansing is clear: According to statistics from salesforce.com, about 70 percent of all customer data goes bad on a yearly basis. Because of the changing nature of the underlying data, there is nothing you can do to prevent this from happening – Companies are merged or acquired, people may move to a different location, get a promotion, or move to a different company. One way to ensure that your data stays accurate and relevant as time goes by, is to use data cleansing services. There are two main types of data cleansing services: manual and automatic.

Automatic Data Cleansing Service

Automatic data cleansing involves verification of your existing database by using specialized software, master database repositories and data analysis tools. There are four main aspects of cleaning data using this approach:

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