Have you read the Forrester report, "Predictions 2016: B2B Marketing's New Mission"?
If you have, chances are that you must have had this very singular takeaway - the life of the CMO is only getting difficult.
Isn't that true though?
On the business strategy front, CMOs and marketing teams are being increasingly involved to assume P&L responsibilities. At the same time, on the tactical side, marketing teams have to contend with a sense of overwhelm - data, big data, new technologies, the social media trail, the ever-changing customers, the flood of content and last but not the least, SLA demanding sales teams.
The Forrester captures all of the above, but for one, almost.