By Arvind Sehtia

The Complete B2B Marketing Technology Stack for 2016

Companies with extremely strong omnichannel customer engagement, retain on an average 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement. - Aberdeen Group

Customers have moved to multiple channels for various needs, making it very difficult for marketers to attract them and have to prepare omni channel marketing strategies. Whether they are on desktop, mobile, in-store or talking to someone on your team. Your omni-channel marketing execution makes your brand memorable or it gets lost in the noise. 

A report by emarketer suggests that there will be around 31 million mobile internet users, 10 million laptop internet users and 227 million dual internet users in the United States by the end of 2016.  

As a marketer, how can you meet your customers’ expectations while the number of platforms and channels they communicate on multiply so quickly?

You need to have the right tools which will act as additional hands and empower your marketing efforts. 

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By Arvind Sehtia

Content Marketing Strategies for Effective B2B Marketing

When it comes to building a successful content marketing strategy, knowing your target customer is paramount.

So once you’ve established who your avatar is, what’s the next step?

Providing entertaining, educational, easily consumable content or information that your audience is interested in.

This will inevitably build awareness around your products and services. It will also position you in a place of expertise in your industry. Thus, having a content marketing strategy which feeds your overall B2B Marketing is very important. 

Don't have one? Let's take a look at some ways of building one. 

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B2B Marketing Strategies - Get your Email Marketing Right

Say what you will about email, but it is still one of the best ways to reach people. It is tried and tested.

Everyone has one and depending on your personal compulsions, you check your email about a dozen times a day. Unfortunately for email marketers, customers are receiving 100+ emails a day and opening only a fraction of them. 

The strongest B2B marketing practices come from providing value to customers and building an ongoing relationship with them on a one-to-one basis.

So how do you do this with 3-seconds of attention in an email?

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Companies that use Oracle - Why 97% of Fortune 100 Companies use it?

In 2013 Oracle passed IBM as the 2nd largest software vendor. Oracle is 81st on the Fortune 100, with $10.2billion in revenue, 420,000 customers worldwide, 310,000 Oracle database customers and 37,000 developers.

After nearly 40 years, Oracle continues to grow and provide a diverse suite of products across many industries.

Who wouldn't want to use Oracle?

Statistics like "97% of Fortune 100 Companies use Oracle" left me a little curious? I know, large companies use multiple platforms, but still 97%?

Let's take a look at the research I have put together for figuring out such a high rate of affinity for Oracle. 

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Why you should Market to Companies that use SAP?

Every B2B marketer understands the value of install base marketing, not many get it right. 

Take the example of SAP users. Most marketers think SAP is only for big businesses, but today more than 80% of its customers are small and medium enterprises.

Do you have a product or service which integrates with SAP?

Keep Reading.

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