During my B2B marketing consulting assignments, the first thing I make marketers do is ask the right kind of questions.
It's very important to question your B2B lead generation strategy. A B2B marketer should not try to create awareness and interest based only on the merits of his products or services.
Considering how your prospect might perceive the product or service from their own value set is a very important factor.
Let's take a look at some of the questions which your B2B lead generation strategy should clearly answer.