As a marketer, are you into Install Base Marketing?
B2B marketers approach us almost every day for Install Base related services. Only a few are able to leverage the power of install base. In most cases, B2B marketers are just satisfied procuring a list. Is that enough? Definitely not, in today's times. The same marketers also target the list constituents with sales oriented messages, thus making the approach hollow.
Let us go strike some pointers.