B2B marketing has always been very interesting, simply because it involves meeting the needs of more than one business at a time, and to achieve that, you have to make that extra effort of maintaining a great personal relationship with all of them.
Marketers are always doing great to create brand awareness, but at the end of the day, it all comes down to just one thing, B2B Lead Generation.
Here, are a few Lead Generation tips, which as a B2B marketer, you should focus on.
Use Social Media Effectively
Social Media was the third most effective B2B Lead Generation tactic in 2016 - Survey by Ascend2
A great tool to build relationships with your current and potential customers, often confused with publishing regular content. But, that’s what everyone does. If you’ve to go a step ahead, then engage with your audience.
Join the groups and communities, where your potential customers are expected to be, answer their queries. If you’re doing it properly, people will like you, and refer you to those, who are really in need of your services.
Power of Email Marketing
There have been myths that email marketing is spam, and an “old school approach” of lead generation. No matter what they say, email marketing still remains effective.
According to a Survey - 45% of marketers feel email marketing is a top tactic of b2b lead generation.
Just target the right prospects, with the right message. Use of Marketing Automation Tools to send personalised emails, almost doubles your chances of lead generation, by this great marketing technique.
Achieve more with Content Marketing
Content Marketing easily is one of the best methods of B2B Lead Generation, by creating brand awareness.
Content may include blog posts, images, videos, infographics, and much more.
A great content helps you establish yourself as an expert and build trust around potential prospects. But, how to reach those potential prospects is what one should work on.
You may generate great content, but it will be of no use, if it doesn’t reach the right people. So, equal time should be devoted to content promotion, as done while curating it.
Involvement of Sales
Many expert opinions are inline with the thought that B2B Lead Generation can be enhanced if employees work as a team. Sales and Marketing must run in tandem with each other.
Even HubSpot's State of Inbound emphasized on this fact.
The feedback received from the sales team always helps the marketing team to get the most out of the prospects. Sales and Marketing teams must align all their efforts, and with better cooperation, higher ROI, productivity, and Lead Generation becomes a cakewalk.
B2B Lead Generation, is all about your willingness to experiment. Only with experiments, you can take a call on what’s working, and what’s not.
And with that clear understanding in mind, you can utilize your time and budget effectively to convert more leads with a higher ROI.